Saeid Omrani; Mozafar Yektayar; Mozhgan Khodamoradpor
Abstract
The present study was conducted to scenario the future of the country's sports media using futures research. The method used in this research is scenario-based planning, which is designed and implemented in eight steps. The method of data collection in this study is qualitative and using interviews, ...
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The present study was conducted to scenario the future of the country's sports media using futures research. The method used in this research is scenario-based planning, which is designed and implemented in eight steps. The method of data collection in this study is qualitative and using interviews, expert panel and Delphi survey. Twenty experts with specialized knowledge or practical experience were selected as members of the group participating in the research by snowball. Also, Micmac software and Scenario Wizard have been used to analyze the data. The findings of this study are presented in two parts. The first part involves identifying and categorizing key components, drivers, and related uncertainties. 5 drivers of changing the content of sports media, updating the content of sports media based on the needs of the community, needs assessment of the community regarding the content of sports media, training of human resources and specialists for sports media by educational and academic centers and The development of a comprehensive program for the qualitative development of sports media is specified in this section and the relationships between effectiveness and effectiveness between the components are analyzed. The second part identifies and describes possible and compatible scenarios based on the propulsions and related uncertainties, and it was found that out of the two proposed scenarios, there is only one scenario in a promising situation (Scenario 1). Scenario 2 is also in a critical situation.